For 25 years, Festival Latinoamericano has been free to every family who walks through the gates — because businesses across Utah have chosen to invest in this community. Thank you.
Festival Latinoamericano is a free event. Every concert, every dance group, every kids' activity, every stage, every tent, every bit of the weekend that 30,000 neighbors come downtown to enjoy — all of it is paid for by our sponsors and supported by our volunteers. There is no admission fee, and there never has been.
The companies listed below don't just write a check. They show up. They bring their teams to volunteer. They stand in the heat on Saturday afternoon and hand out water bottles. They've decided that Utah's Latin American community is worth celebrating, and they've put their money and their people behind that decision.
If you've enjoyed this festival — even once — please thank them.
Festival Latinoamericano is one of the largest cultural events in Utah. Labor Day weekend in downtown Provo draws more than 30,000 attendees over four days — families from Utah County, the Wasatch Front, and across the state, plus visitors from Nevada, California, Wyoming, and Idaho.
But the reason to sponsor this festival isn't the crowd size. It's who's in it.
Our audience is one of the fastest-growing and most engaged consumer populations in Utah — multigenerational Latino families, bilingual professionals, young adults, and the neighbors, coworkers, and friends who come with them. If your business wants to be known, trusted, and visible in this community, there is no better place to be seen than here.
Sponsors also tell us the part they didn't expect: how good it feels. Walking your team through a festival your company helped make possible, watching kids dance in front of a stage that exists because you invested — that's a different kind of return.
Every sponsorship conversation starts with a short form and a phone call. Tell us a little about your business and what you're hoping to do, and a member of our sponsorship team will be in touch personally to talk through options.
Start the conversation →